Potential rebrand for the Solomon R. Guggenheim Musuem, located in New York City. The main pictorial element of the logo reflects the unique architecture that is commonly associated with The Guggenheim. This approach provides two connections with members coming to visit the museum those who have previously visited will recognize the shape relating to what is seen on the interior of the building, but those who haven’t will be able to see the ‘G’ shape and understand its representation of The Guggenheim. It always provides some interaction with visitors as those who have never been will be able to enter the museum, and make the connection between the logo and the interior architecture of the building.
Potential rebrand for the Solomon R. Guggenheim Musuem, located in New York City. The main pictorial element of the logo reflects the unique architecture that is commonly associated with The Guggenheim. This approach provides two connections with members coming to visit the museum those who have previously visited will recognize the shape relating to what is seen on the interior of the building, but those who haven’t will be able to see the ‘G’ shape and understand its representation of The Guggenheim. It always provides some interaction with visitors as those who have never been will be able to enter the museum, and make the connection between the logo and the interior architecture of the building.